SWOT Analysis Review

Front

What is the purpose of performing a SWOT Analysis?

Back

Identifies internal and external factors that may affect the business future performance.

Front

Which of the following would be a potential threat to a business? Changes in technology and markets e.g. The internet. Ability to prioritize Flexibility Intrusions in the market

Back

Intrusions in the market

Front

When assessing on the business's external environment the owner is concerned with which parts of a SWOT analysis?

Back

Opportunities and Threats

Front

What does the acronym SWOT stand for?

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Mr. Jonas has conducted a SWOT analysis for his restaurant. What should his next step be?

Back

Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.

Front

The first step when determining the feasibly of a new project or expansion project is to determine?

Back

Internal strengths and weaknesses

Front

Your company has discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made?

Back

Analysis of threats

Front

During the SWOT analysis you learn that customers perceive your business as having excellent customer service. In which category would this information belong?

Back

Strengths

Front

A SWOT analysis examines both the internal and external environment.

Back

True

Front

Which of the following could be an opportunity? Moving into new market segments that offer improved profits, Damaged reputation, A new competitor in your home market, Having quality processes and procedures

Back

Moving into new market segments that offer improved profits