Digital Marketing Flashcard

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What is Digital Marketing?

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Marketing using digital channels like the internet, social media, and mobile devices

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Which of the following is NOT a key characteristic of Digital Marketing? Targeted approach, Measurable results, Multi-channel presence

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High cost of entry

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How does Digital Marketing differ from Traditional Marketing?

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Digital Marketing allows businesses to reach a global audience.

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Which of the following is an example of a Digital Marketing tool? Billboards, Google AdWords, Flyers, TV commercials

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Google AdWords

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What is the main objective of Digital Marketing?

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To increase online visibility and engage with potential customers

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Which of these is NOT a Digital Marketing channel? Social Media, Email Marketing, Television Advertising, Search Engine Optimization (SEO)

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Television Advertising

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What is one of the biggest advantages of Digital Marketing? Options: It requires physical stores, It provides real-time performance tracking, It is only useful for large businesses, It does not require any investment

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It provides real-time performance tracking

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What is the role of Search Engine Optimization (SEO) in Digital Marketing?

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To optimize a website for better visibility on search engines

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Which of the following digital marketing strategies allows businesses to show ads to people who have already visited their website?
Options: Affiliate Marketing, Remarketing, Content Marketing, Email Marketing

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Remarketing

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Which of the following is an essential component of Digital Marketing?
Options: Newspaper Advertising, SEO and Social Media Marketing, Door-to-Door Sales, Direct Phone Calls

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SEO and Social Media Marketing