Marketing Flashcard

Front

What is the primary purpose of sponsorship in marketing?

Back

To enhance brand visibility and appeal to a specific public.

Front

What is customer satisfaction?

Back

The measure of how products or services meet or exceed customer expectations.

Front

What are the main criteria for segmenting consumer markets?

Back

Geography, Demographics, Psychology, Behavior.

Front

What type of advertising is used in the early maturity or decline stage of a product?

Back

Reminder advertising.

Front

What is ethnographic research in marketing?

Back

A qualitative research method where observers watch and interact with customers in their natural shopping environment.

Front

What is the difference between primary and secondary research?

Back

Primary research involves collecting new data, while secondary research involves analyzing existing data.

Front

What is the role of demographics in market segmentation?

Back

Demographics categorize consumers based on age, gender, income, education, etc.

Front

What is the significance of brand equity?

Back

Brand equity refers to the value a brand adds to a product, influencing customer choice and loyalty.

Front

What is the purpose of comparative advertising?

Back

To highlight the advantages of one product over its competitors.

Front

What is the concept of customer lifetime value?

Back

The total worth of a customer to a business over the entirety of their relationship.