The 7 Cs of Communication

Front

To be _____ means that you use the fewest words necessary to express your idea.

Back

Concise

Front

Which is more concise?

Back

Our website presents criteria for determining the best dentist.

Front

To be _____ means that you include all of the information your audience needs to know in order to address your message.

Back

Complete

Front

If your message is ______ , it uses specific language that your reader can understand.

Back

Concrete

Front

_______ means that there are no errors, including spelling, grammar, punctuation, or facts.

Back

Correctness

Front

_____: repeating the same idea in multiple ways in the same message.

Back

Redundancy

Front

You want to avoid REDUNDANT wording or information because...

Back

It makes the message less clear and concise.

Front

Which word should be deleted from the following sentence to be more concise?

"It is a true fact that the U.S. has more divorces per capita than any country in the world."

Back

"true"

Front

Which word or phrase should be deleted to make the sentence more concise?

"Timmy said the UFO he spotted was oblong in shape."

Back

"in shape"

Front

Which word or phrase should be deleted to remove redundancy?

"In my personal opinion, the lines at the Post Office have grown too long."

Back

"personal"