Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and character.

Front

What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, fear, or happiness to persuade.

Front

What is Logos?

Back

Logos is a rhetorical device that uses logic and reason to persuade the audience. It relies on facts, statistics, and logical arguments.

Front

Example of Ethos in advertising?

Back

An advertisement featuring a famous athlete endorsing a sports drink, suggesting that using the drink will improve your performance.

Front

Example of Pathos in advertising?

Back

An advertisement showing sad animals in shelters to encourage people to adopt pets, appealing to their emotions.

Front

Example of Logos in advertising?

Back

An advertisement stating that 9 out of 10 dentists recommend a specific toothpaste, using statistics to persuade.

Front

How does Ethos build trust?

Back

Ethos builds trust by demonstrating the speaker's expertise, experience, or moral character, making the audience more likely to believe them.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by triggering emotional responses that can lead to a change in attitude or behavior.

Front

How does Logos support arguments?

Back

Logos supports arguments by providing logical reasoning, evidence, and facts that help the audience understand and accept the argument.

Front

What is the role of Ethos in persuasive writing?

Back

The role of Ethos in persuasive writing is to establish the writer's credibility, making the audience more likely to accept their viewpoint.