A-Level Media Studies: Language and Industry Theorists

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ROLAND BARTHES: Media products have particular codes to engage certain audiences

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Media products have particular codes to engage certain audiences

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Tzvetan Todorov: Most media products follow a 3 part narrative structure; - Equilibrium - Disruption - New Equilibrium

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Most media products follow a 3 part narrative structure; - Equilibrium - Disruption - New Equilibrium

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Claude Levi-Strauss

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Binary opposites are two completely different things that create drama and conflict.

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Steve Neale: Genre is made up of repetition and difference

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Genre is made up of repetition and difference

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Jean Baudrillard

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Postmodernism - in the modern world, what something represents has become more important than what it actually is.

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Stuart Hall: How are people represented?

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People are represented through stereotypes.

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David Gauntlett made up two parts: - How audience learns things about themselves (identity) - How media represents them (stereotypes)

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Made up two parts: - How audience learns things about themselves (identity) - How media represents them (stereotypes)

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David Hesmondhalgh: Companies need to minimise risk and maximise audiences to be successful. Be horizontal or vertical integrated

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Companies need to minimise risk and maximise audiences to be successful. Be horizontal or vertical integrated

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Curran & Seaton: Media industries are all about profit and power. CONCENTRATED OWNERSHIP = lack of choice, same product. INDEPENDENT DIVERSE OWNERSHIP = more choice, creativity

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Media industries focus on profit and power, with concentrated ownership leading to less choice and independent diverse ownership promoting more creativity.

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Livingstone & Lunt: Technology has made regulations difficult. Powerful companies can avoid regulations because of their power. REGULATIONS = rules / control

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Technology has made regulations difficult. Powerful companies can avoid regulations because of their power. REGULATIONS = rules / control