Team 5 Corporate Communication

Front

What was the main reason for Johnson & Johnson’s recall of Tylenol in 1982?

Back

Tampering with the product

Front

How many bottles of Tylenol were recalled during the 1982 crisis?

Back

31 million

Front

Which of the following actions did Johnson & Johnson take to restore consumer trust? Hiding information from the public, Offering discounts on future purchases, Introducing tamper-proof packaging, Limiting communication with the media

Back

Introducing tamper-proof packaging

Front

What was the financial cost of Johnson & Johnson’s recall in 1982?

Back

$100 million

Front

What did Johnson & Johnson’s recall decision demonstrate to the public?

Back

Their commitment to consumer safety

Front

Which of the following was NOT a reason for Johnson & Johnson's decision to recall all Tylenol products?

• Public health concerns

,

• Fear of future tampering

, Vodoo witch recomendation, The cost of the recall

Back

The cost of the recall

Front

What was the major consequence of the recall for Johnson & Johnson in the short term?

Back

Financial losses and a drop in stock price

Front

What innovation did Johnson & Johnson introduce to Tylenol products after the recall?

Back

Tamper-resistant packaging

Front

Which of the following best describes the Tylenol crisis in 1982? A product malfunction, A natural disaster affecting production, Product tampering by an unknown individual, A public relations issue

Back

Product tampering by an unknown individual

Front

What was the major ethical concern that Johnson & Johnson focused on during the crisis?

Back

Consumer safety