

Ch 14 - Risk & Crisis Communication
Flashcard
•
Journalism
•
9th - 12th Grade
•
Practice Problem
•
Hard
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30 questions
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1.
FLASHCARD QUESTION
Front
Which of the following situations does not require crisis communication? food recall, death at a job, chemical spill, price increase
Back
price increase
2.
FLASHCARD QUESTION
Front
What is the difference between risk and crisis communication?
Back
risk communication deals with things that might go wrong; crisis communication deals with things that do go wrong
3.
FLASHCARD QUESTION
Front
When should you prepare for a potential crisis?
Back
ahead of time
4.
FLASHCARD QUESTION
Front
Which of the following issues qualifies as a risk communication topic?
Options:
When will a new consumer product be available in stores?
Is it safe to eat beef?
Will the company unveil its new logo this week?
How much will a new product cost?
Back
Is it safe to eat beef?
5.
FLASHCARD QUESTION
Front
Which of the following is not one of the three elements that exist when communicating a risk? message, medium, audience, response
Back
response
6.
FLASHCARD QUESTION
Front
A message should do two things when communicating risk, inform and what?
Back
persuade
7.
FLASHCARD QUESTION
Front
In risk communication, targeting a specific _____ is extremely important.
Back
audience
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