Ch 14 - Risk & Crisis Communication

Front

Which of the following situations does not require crisis communication? food recall, death at a job, chemical spill, price increase

Back

price increase

Front

What is the difference between risk and crisis communication?

Back

risk communication deals with things that might go wrong; crisis communication deals with things that do go wrong

Front

When should you prepare for a potential crisis?

Back

ahead of time

Front

Which of the following issues qualifies as a risk communication topic?
Options:
When will a new consumer product be available in stores?
Is it safe to eat beef?
Will the company unveil its new logo this week?
How much will a new product cost?

Back

Is it safe to eat beef?

Front

Which of the following is not one of the three elements that exist when communicating a risk? message, medium, audience, response

Back

response

Front

A message should do two things when communicating risk, inform and what?

Back

persuade

Front

In risk communication, targeting a specific _____ is extremely important.

Back

audience

Front

Which of the following is not affected by subjective risk? research, familiarity, dread, persona control

Back

research

Front

In risk communication, it is recommended that you accept and involve the public as what?

Back

a partner

Front

What term describes building a relationship with reporters before a risk situation?

Back

banking goodwill