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Conformity

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A change in one’s behavior due to the real or imagined influence of other people.

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Informational Social Influence

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Relying on other people as a source of information to guide our behavior; we conform because we believe that others’ interpretation of an ambiguous situation is correct.

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Private Acceptance

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Conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right.

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Public Compliance

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Conforming to other people’s behavior publicly without necessarily believing in what they are doing or saying.

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Normative Social Influence

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Conforming in order to be liked and accepted by others; leads to public compliance with the group’s beliefs and behaviors but not necessarily private acceptance.

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Social Norms

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The implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members.

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Idiosyncrasy Credits

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The tolerance a person earns over time by conforming to group norms; can be used to occasionally deviate from the group without retribution.

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Minority Influence

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The case where a minority of group members influences the behavior or beliefs of the majority.

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Compliance

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A change in behavior due to the request of another person.

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Obedience

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A change in behavior in response to a direct order from an authority figure.