Chapter 8

Front

Informational Social Influence

Back

The influence of other people that leads us to conform because we see them as a source of information to guide our behavior.

Front

Dumbed Down: Informational Social Influence

Back

We copy others because we think they know better than us.

Front

Private Acceptance

Back

Conforming to other people's behavior out of a genuine belief that what they are doing or saying is right.

Front

Dumbed Down: Private Acceptance

Back

You actually believe the group is right, not just pretending.

Front

Public Compliance

Back

Conforming to other people's behavior publicly, without necessarily believing in what they are doing or saying.

Front

Dumbed Down: Public Compliance

Back

You go along with the group even if you think they're wrong.

Front

Contagion

Back

The rapid spread of emotions or behaviors through a crowd.

Front

Dumbed Down: Contagion

Back

Catching feelings or actions from others, like yawning or panic.

Front

Mass Psychogenic Illness

Back

The occurrence, in a group of people, of similar physical symptoms with no known physical cause.

Front

Dumbed Down: Mass Psychogenic Illness

Back

A bunch of people feel sick for no real reason—just because others do.