Typography Basics

Front

What is typography?

Back

The design and use of typefaces as a means of communication

Front

Where did typography originate?

Back

With the Gutenberg printing press

Front

Which of the following is an example of a company logo that is just a typeface?

Back

Coca-Cola

Front

What does the baseline in lettering refer to?

Back

The invisible bottom line on which characters sit

Front

Which of these is NOT a part of a letter?

Back

Highlight

Front

What is the meanline in typography?

Back

The middle line at the top of most lowercase letters

Front

What is an ascender?

Back

The part of a character that extends above the meanline

Front

Which of the following extends below the baseline?

Back

Descender

Front

The vertical line in a letter “B” is called what?

Back

Stem

Front

What is another name for the horizontal or diagonal strokes in a letter?

Back

Crossbar/Arms