Ascott Analytics Flashcard Championship

Front

What types of visualizations can you generate in the Analytics Workspace?

Back

Bar charts, donut charts, histograms, line charts, maps, scatterplots

Front

What do standard traffic metrics show data about?

Back

Volume of visitors

Front

How are calculated metrics created?

Back

By combining existing metrics

Front

When does a visit end according to the criteria provided? Options: Only after 24 hours of continuous activity, After 30 minutes of inactivity, Only after 2000 hits within a visit, After 50 hits in 100 seconds

Back

After 30 minutes of inactivity

Front

What is included in booking related interactions as a conversion metric?

Back

Add room, guest details forms, booking summary

Front

What are dimensions in the context of metric data?

Back

Descriptions or characteristics of metric data

Front

Which of the following is an example of a page name using the described format? booking:property-listing:booking-confirmation, property-listing:booking:confirmation, booking-confirmation:property-listing:booking, confirmation:booking:property-listing

Back

booking:property-listing:booking-confirmation

Front

Which of the following can be used to create calculated metrics? Options: Only metrics, Only dimensions, Metrics, dimensions, segments, operations, and statistical functions, Only statistical functions

Back

Metrics, dimensions, segments, operations, and statistical functions

Front

Which of the following is a limitation of calculated metrics in AA? They can be used in Fallout visualizations. They can be used in Cohort Analysis. They can be used in Data Warehouse.

Back

They cannot be used in Segment.

Front

Which of the following is an example of a custom dimension? Options: Day, Week, Month; Countries, Cities; Devices, Operating Systems; Property Details: Property name, country, etc.

Back

Property Details: Property name, country, etc.