Retail Management: Week 4

Front

Which is NOT one of Porter's Generic Strategies? Cost Leadership, Differentiation Advantage, Focus

Back

Market Penetration

Front

How would we define Cost Leadership?

Back

Minimising the cost to the organisation of delivering products and services

Front

Which is NOT needed to make a successful differentiation strategy? Good research, development and innovation; The ability to deliver high-quality products or services; Effective sales and marketing, so that the market understands the benefits.

Back

A product that the customer have never seen before

Front

Generic Strategies offer a great starting point for strategic decision-making.

Back

True