Marketing Essentials Formulas Flashcards

Front

CAC

Back

(marketing expense+sales expense) / amount of new customers

Front

CRR

Back

[(End customers - new customers) / starting customers] x 100

Front

Income tax expense

Back

Gross profit x income tax rate

Front

Selling price

Back

(cost x desired profit margin) + cost price

Front

Net income (formula 1)

Back

total income - cost of goods sold - expenses

Front

Net income (formula 2)

Back

Gross profit - operating costs

Front

Break even point

Back

total monthly cost / selling price

Front

Gross profit

Back

income - cost of goods sold

Front

Equity

Back

Assets - liabilities

Front

Ending cash balance

Back

total cash - total costs