Ethos Pathos Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, anger, or joy.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Example of Ethos in a statement?

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"Mr. Anderson is clearly the most qualified candidate for the open teaching position. He has a doctorate in elementary education, 25 years of teaching experience, and has been awarded for his innovative style."

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Example of Pathos in a statement?

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"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed... it's time that you took a stand."

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Example of Logos in a statement?

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"Advil Liqui-Gels provide up to 8 hours of continuous pain relief."

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How does Ethos affect persuasion?

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Ethos affects persuasion by establishing the speaker's credibility, making the audience more likely to trust and accept their argument.

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How does Pathos affect persuasion?

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Pathos affects persuasion by appealing to the audience's emotions, making them more likely to connect with the message on a personal level.

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How does Logos affect persuasion?

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Logos affects persuasion by providing logical reasoning and evidence, making the argument more convincing and rational.

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What is the importance of Ethos in writing?

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Ethos is important in writing because it helps to build trust with the audience, making them more receptive to the message.