Types of Ethos/Pathos/Logos and Logical Fallacies

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What is Ethos?

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A rhetorical strategy that establishes the speaker's credibility and trustworthiness.

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What is Pathos?

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A rhetorical strategy that seeks to evoke an emotional response from the audience.

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What is Logos?

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A rhetorical strategy that uses logical reasoning and evidence to persuade an audience.

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How does the speaker establish ethos in rhetoric?

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Considering the audience’s values (or beliefs), establishing credibility, and establishing good character.

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How can a speaker establish credibility?

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By demonstrating knowledge and expertise in the subject at hand and sharing personal stories that make the reader feel a connection.

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What are expressive descriptions in rhetoric?

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descriptions of people, places, or events that help the reader to feel or experience those events.

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What is a hyperbole used for in rhetoric?

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Exaggerating a phrase to achieve a dramatic effect or to emphasize a point, not meant to be taken literally.

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What is the purpose of using vivid imagery in rhetoric?

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To help the reader feel like they are seeing the events being described.

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What is cause/effect thinking in rhetoric?

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Arguing that X has caused Y, or that X is likely to cause Y to help support a claim.

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What is deductive reasoning?

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Starting with a broad, general claim/example and using it to support a more specific point or claim.