Propaganda Techniques - Grade 8 English

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What is propaganda?

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Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position.

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What is the Bandwagon technique?

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The Bandwagon technique suggests that one should do something because everyone else is doing it.

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What is the Testimonial technique?

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The Testimonial technique involves using endorsements from celebrities or satisfied customers to promote a product or idea.

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What is the Transfer technique?

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The Transfer technique involves associating a product or idea with something that is respected or revered.

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What is the Card-stacking technique?

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The Card-stacking technique involves presenting only the information that is favorable to a product or idea while omitting unfavorable information.

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Give an example of the Bandwagon technique.

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An advertisement that claims 'Join the millions who have switched to Brand X!'

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Give an example of the Testimonial technique.

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A famous athlete saying, 'I use Brand Y toothpaste, and it keeps my teeth healthy!'

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Give an example of the Transfer technique.

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An ad showing a happy family using a product in a beautiful home to evoke positive feelings.

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Give an example of the Card-stacking technique.

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An ad that highlights only the benefits of a weight loss program while ignoring potential side effects.

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How can propaganda affect decision-making?

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Propaganda can manipulate emotions and perceptions, leading individuals to make decisions based on biased information.