Propaganda Techniques

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Transfer

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A propaganda technique that uses your feelings about one thing to get you to feel the same way about something else.

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Testimonial

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A propaganda technique where a respected or famous person endorses a product or idea.

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Name calling

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A propaganda technique that makes accusations without providing facts to support the claims.

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Plain folks

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A propaganda technique that presents the speaker as an average person to gain trust.

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Card stacking

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A propaganda technique that uses facts and figures to show one side as positive and the other side as negative.

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Glittering generalities

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A propaganda technique that uses vague, emotionally appealing phrases that are associated with highly valued concepts.

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Bandwagon effect

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A propaganda technique that encourages people to join in because others are doing it.

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Emotional appeal

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A propaganda technique that targets the audience's emotions to persuade them.

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Ad nauseam (repetition)

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A propaganda technique that repeats a message so often that it becomes accepted as truth.

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Fear appeal

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A propaganda technique that uses fear to persuade an audience to take action.