Ethos Pathos Logos Flashcard

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It is used to convince the audience of the reliability or authority of the speaker or source.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade the audience by eliciting feelings such as sympathy, anger, or happiness.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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What are the three rhetorical appeals?

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The three rhetorical appeals are Ethos, Pathos, and Logos.

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How does Ethos work in advertising?

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Ethos works in advertising by using credible figures, such as doctors or celebrities, to endorse a product, making it more trustworthy.

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Give an example of Pathos in advertising.

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An example of Pathos in advertising is a charity commercial showing sad images of animals to evoke sympathy and encourage donations.

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What is the purpose of using Logos in an argument?

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The purpose of using Logos in an argument is to provide logical reasoning and evidence to support a claim, making it more convincing.

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How can you identify Ethos in a statement?

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You can identify Ethos in a statement by looking for references to authority, credibility, or trustworthiness of the speaker or source.

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What type of appeal is used when a commercial features a doctor?

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The appeal used when a commercial features a doctor is Ethos, as it relies on the doctor's credibility.

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What is an example of Logos in a product claim?

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An example of Logos in a product claim is stating that a pain reliever provides 'up to 8 hours of continuous relief' based on scientific evidence.