Google Ads Performance (No Tracking) Flashcard

Front

According to the video, why is the "Conversions" metric shown in the Google Ads platform potentially misleading?

Back

It often represents "phone call clicks" (like clicks on call extensions) that Google estimates as conversions, not necessarily verified actions.

Front

When website tracking is NOT installed, which set of metrics does the video suggest focusing on when discussing performance, as they are directly measured within Google Ads?

Back

Clicks, Impressions, CTR (Click-Through Rate), Cost, Auction Insights

Front

The video indicates that Auction Insights data is not useful or relevant if a client doesn't have website tracking installed.

Back

True

Front

The video explains the "Search Lost IS (Impression Share)" metrics. Losing impression share primarily due to Rank suggests a potential need to adjust which of the following? Daily Budget, Ad Schedule, Bids and/or Ad Quality, Negative Keywords

Back

Bids and/or Ad Quality

Front

The Google-powered conversion action "Calls from ads," which doesn't require website tracking, typically tracks calls that meet what minimum duration?

Back

30 seconds

Front

A client states they aren't seeing an increase in business they expected and questions if the ads are working, despite consistent clicks and spend shown in Google Ads. Without conversion tracking, which combination of metrics from the Google Ads platform would you use primarily to demonstrate potential value and engagement, and how would you frame the conversation? Options: Focus solely on the decreasing Avg. CPC to show cost savings., Highlight the number of Clicks, the Click-Through Rate (CTR) trends, and review the Search Terms report to show relevance and engagement from interested searchers., Emphasize only the high Impression Share to prove visibility, regardless of clicks., Show the Optimization Score and explain that Google thinks the campaign is healthy.

Back

Highlight the number of Clicks, the Click-Through Rate (CTR) trends, and review the Search Terms report to show relevance and engagement from interested searchers.

Front

Scenario: A client complains they frequently see a competitor's ads but rarely their own when searching. Which specific report within Google Ads is crucial for addressing this concern directly, and what key metrics (like Impression Share, Top of Page Rate, etc.) would you review with them to provide context on their visibility relative to competitors?

Back

The Auction Insights report, highlighting metrics like Impression Share, Overlap Rate, and Position Above Rate compared to specific competitors.

Front

How to Explain Performance to a Client Without Tracking? Options: By using qualitative feedback and case studies, By showing detailed analytics and metrics, By providing real-time tracking data, By using complex algorithms

Back

By using qualitative feedback and case studies

Front

What does the term 'Impressions' refer to in Google Ads?

Back

How often your ads are seen.

Front

What does 'Clicks' measure in the context of Google Ads?

Back

How many people are interested enough to engage.