Chapter 18 -Flashacards

Is a way of presenting your business

to your customers. It is one of the four main functions of a small business.

Is a detailed guide with two primary parts:

• Marketing goals

• Strategies for reaching your goals

Every marketing plan has five main strategy areas, sometimes referred

to as the “Five P’s.” How a company chooses to combine these areas

is called its

The process you use to make potential customers

aware of your product or service and to influence them to buy it is

referred to as ______

This type of distribution is the most

limited of the three basic options.

The object of intensive distribution is to

make a product available at as many sales outlets as possible.

Allowing a product to be sold at a moderate number of sales outlets, but not all, in a particular geographical

area is called

A pricing method that focuses on customer

demand—how much customers are willing to pay for a product—is

called

A pricing

method that focuses on what the competition charges is called

Setting a product’s price based on what it

costs your business to provide it is called