Chapter 18 -Flashacards

Chapter 18 -Flashacards

Assessment

Flashcard

Business

11th Grade

Practice Problem

Hard

Created by

Carla Ibarra

FREE Resource

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13 questions

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1.

FLASHCARD QUESTION

Front

Is a way of presenting your business

to your customers. It is one of the four main functions of a small business.

Back

Marketing

2.

FLASHCARD QUESTION

Front

Is a detailed guide with two primary parts:

• Marketing goals

• Strategies for reaching your goals

Back

Marketing Plan

3.

FLASHCARD QUESTION

Front

Every marketing plan has five main strategy areas, sometimes referred

to as the “Five P’s.” How a company chooses to combine these areas

is called its

Back

Marketing Mix

4.

FLASHCARD QUESTION

Front

The process you use to make potential customers

aware of your product or service and to influence them to buy it is

referred to as ______

Back

Promotion.

5.

FLASHCARD QUESTION

Front

This type of distribution is the most

limited of the three basic options.

Back

Exclusive Distribution

6.

FLASHCARD QUESTION

Front

The object of intensive distribution is to

make a product available at as many sales outlets as possible.

Back

Intensive Distribution

7.

FLASHCARD QUESTION

Front

Allowing a product to be sold at a moderate number of sales outlets, but not all, in a particular geographical

area is called

Back

Selective Distribution

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