ENT 10-2 Summative

Front

The universe of your buyers, also calculated as the total number of sales or customers your business can sell to during a year’s time, is called the:

Back

Total Available Market

Front

The size of the market that you can reach with your current product mix and your current distribution channels is called the:

Back

Serviceable Available Market

Front

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called the:

Back

Target Market

Front

A summary of common characteristics of your target customer, including demographic and economic information, is called a:

Back

customer profile

Front

The most desirable markets are those that not only have size, and that can be accurately measured, but are also _______________.

Back

accessible