What should COHEA do in response to the crisis regarding the Turkeytrot photos on their website? Options: Monitor the messages, to determine how many are posted, until the error is corrected. Then contact the message posters privately by phone or e-mail. Prepare an executive report on the crisis, with recommendations for organizational changes to prevent similar incidents in the future. Remove all postings from their message board and publicly deny the error on the popular social media sites. Post responses to the message, explaining the problem and when it will be resolved.

Post responses to the message, explaining the problem and when it will be resolved

How can Publix best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients, Post the weekly coupon flyer as a PDF, Schedule promotional events at various store locations, Post a link to their corporate website

Post the weekly coupon flyer as a PDF

Which of the following is a benefit of researching and creating social media personas for a business? Helps you identify the demographics of your current audience., Helps you identify problem areas in your campaign during the monitor and adjust phase, Helps you keep the cost of purchasing social media ads to a minimum., Helps you focus on who your main brand consumer is and seeing your products from their perspectives.

Helps you identify the demographics of your current audience.

A small boutique is using Facebook and Twitter to increase future revenues by building a larger potential customer base. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

An increase in sales. If sales increase by 5%, the campaign will be considered a success.

COHEA is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for them to optimize the social media campaign? Options: Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base., Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice., Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message., Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform. Use the same images each time the information is posted for brand consistency.

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

A business is designing furniture. What kind of platforms will meet the business' social media marketing needs?

Photo oriented sites, such as Instagram or Pinterest

In order to be considered as part of a brand's primary audience, a persona must be: Someone who is interested in the product, needs the product and is able to afford the product.

Someone who is interested in the product, needs the product and is able to afford the product.

A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

Context, most of the posts were complaints about product performance

Why is it important to include personal social media usage guidelines?

Personal social media usage can have a negative impact on the company's reputation.

Which of the following is a benefit of social media auditing? - Compare your social media presence to your competitors - Focus efforts on only the most important social media sites - Prevent bad data from entering the campaign decision making process - Maintain a specific style and tone in future social media posts

Compare your social media presence to your competitors

What tasks should the social media risk manager for Target perform to ensure all departments are performing as expected? Options: Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions. Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

When Claudia creates a social media posting on her social media pages, which message would be the best choice? Options: Schedule a video shoot today, to receive a 10% discount., Message me for details, Share this with all your friends, Watch this video compilation to see what services we have to offer.

Schedule a video shoot today, to receive a 10% discount.

What would help a jet-ski sales company choose the best platform to increase their social network and sales?

Identify the most common characteristic of their followers and select the platform that best targets them.

Which of the following is the most negative aspect to using social media? Options: In a crisis situation, a company's reputation can be damaged quickly. You can gather information about what customers want in products. A company must establish policies covering social media usage and provide training.

In a crisis situation, a company's reputation can be damaged quickly.

Which of the following businesses or organizations is likely to experience the biggest impact because of having an aggressive social media campaign? A car manufacturer that makes trucks, sedans and hybrids, A circus performance show that travels the country, A political campaign for mayor of a large city, A large financial services company providing payroll processing

A political campaign for mayor of a large city

When an individual or organization signs up on some websites, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide organizations the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information? Options: The owner of the site uses the contact information to sell them services from other companies he owns., The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities., The social media community manager collects data to identify and measure user engagement and to locate influences who can assist in building the community, The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors.

The owner of the site uses the contact information to sell them services from other companies he owns.

What kind of business client would best benefit from a promotional service that includes daily posts on popular social media platforms with information about selected products, a map of the client's current location, and the date/time the product is available? Options: A. A gourmet food truck selling upscale sandwiches, B. An art gallery selling antique paintings, C. A mobile pet grooming service, D. A franchise restaurant company with 30 locations

A gourmet food truck selling upscale sandwiches

The Brightline customer service department needs to notify passengers when a train is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department? Notify passengers via text message within 15 minutes of train delays.

Notify passengers via text message within 15 minutes of train delays.

How can AMC Theaters ensure they are staying on top of rapidly changing trends in social media?

Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

Leah works for a company that all-natural candles. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

Images that contain the brand color scheme and products, infographics on the impact of regular candles on the environment compared to their products and videos demonstrating how well the products work.

Disney on Ice is coming to Miami. What would be the best strategy to attract the largest number of customers to the event? Options: Schedule an event on Facebook, Post images of the characters skating on Pinterest, Share videos of previous events on YouTube, Update the actors biographies on LinkedIn

Share videos of previous events on YouTube

What could Brandon do to encourage more people to share their thoughts on the comic book store's online group? Options: Encourage the frequent posters to contribute more. Cross post new posts from the group. Create videos of previously posted posts. Offer a free book to the first time posters.

Offer a free book to the first time posters.

Elyjah is a social media coordinator for the airport. He wants to increase the number of people who visit the website. Which of the following is a social media optimization technique that can aid in search engine optimization? - Creating as many posts as possible, regardless of user engagement. - Filling out all social media profiles correctly - Share content from third parties that will engage users. - Make sure all social media post link back to your company's website.

Make sure all social media post link back to your company's website.

A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most cost effective way to make sure potential customers can still reach him?

Create placeholder pages that redirect visitors to his Web site or other social media sites.

What are the most likely risks due to Sam, the CEO of a clothing company, being vocal on political topics and expressing his opinions on the company Twitter account?

Reputation damage and financial loss

What information do you need to calculate the cost-per-click of Drew's social media advertising campaign?

Graphic design cost, membership fee, pay-per-click fee and total clicks made.

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)? Options: Implement; monitor and adjust., Implement, monitor and adjust; listen and analyze., Define strategies; implement; monitor and adjust; listen and analyze., Listen and analyze; identify the target audience; set goals; define strategies; implement; monitor and adjust.

Define strategies; implement; monitor and adjust; listen and analyze.

What types of risks will Erin need to address as she develops the strategy for open job postings and mentoring sections in the social media community for a health care provider association?

Regulatory compliance and privacy violations.

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts? Options: Evaluate the click through rates to your Website. Create compelling ads and promote well-received organic posts. Repeat the same posts over and over. Address posts to the entire platform audience.

Create compelling ads and promote well-received organic posts.

Which of the following is a best practice for using curated content ethically? Create a new title, links to the original sources and add personal editorial comments., Choose multiple articles, pull snippets from them and use one of the titles from the articles, Use the full text from two articles, plus snippets from others with links to the original articles' Websites., Use the images and full text from the longest article, add personal editorial comments and create a new title.

Create a new title, links to the original sources and add personal editorial comments.

CIW Social Media Certification Practice Test

Flashcard

•

Other

•

12th Grade

•

Practice Problem

•

Hard

Wayground Content

FREE Resource

Student preview

56 questions

Show all answers

FLASHCARD QUESTION

Front

What should you do to ensure that copyrighted images posted on a social media group site are in compliance with various legal regulations internationally?

Back

Require users to accept a terms-of-use license and privacy policy before they can post any content.

FLASHCARD QUESTION

Front

A principal of a school is having an open house with students interested in attending the school. How can these presentations be made more social?

Back

Share them as live streaming events and invite the audience to ask questions, which the principal will answer immediately.

FLASHCARD QUESTION

Front

Nike is launching a new shoe. Information about the new shoe has been leaked to the public, ahead of schedule. To mitigate the situation, the social media manager first focused on redefining who has access to new product information. What would be the next area to improve?

Back

Implement regular reviews of outbound communications

FLASHCARD QUESTION

Front

A small video game store wants to promote their games through social media. Which strategy would best support them?

Back

Cultivate a relationship with an online gaming club to share announcements and offer free games.

FLASHCARD QUESTION

Front

What should you look for when trying to identify the right potential influencers for your audience?

Back

Reach, Relevance, and resonance

FLASHCARD QUESTION

Front

In a social media campaign, when should you define your audience's position in the social media funnel?

Back

Planning

FLASHCARD QUESTION

Front

Which social media tool can Rashel use to communicate information on scientific research, videos of taco making, and other events to potential store customers and taco eaters? Options: Business blog, Micro blog, Webinar, Live streaming

Back

Micro blog

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