Good Distribution Channel Key Terms

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Prospect Customer

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A potential customer who has shown interest in a product or service but has not yet made a purchase. They are considered likely to become actual buyers with the right marketing or sales efforts.

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Distribution

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The process of delivering goods from the manufacturer or warehouse to the final consumer, ensuring the right product is available at the right place and time.

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Distribution Channel

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The network or path through which a product travels from the producer to the end user. It can include intermediaries like wholesalers, retailers, agents, and distributors.

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Distribution Routes

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The specific paths or geographic directions used to transport goods from the storage or production point to the final destination. Routes can be local, regional, or international, and may vary based on logistics and customer location.