Ethos/Pathos/Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Example of Ethos:

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Using a quote from a respected doctor to support a health claim.

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Example of Pathos:

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A commercial showing sad animals in shelters to encourage adoption.

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Example of Logos:

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Citing research that shows a direct correlation between smoking and lung cancer.

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How does Ethos build trust?

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By demonstrating expertise, experience, or moral character, making the audience more likely to believe the message.

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How does Pathos influence decision-making?

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By appealing to the audience's emotions, it can motivate them to take action based on feelings rather than logic.

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How does Logos enhance arguments?

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By providing clear evidence and logical reasoning, it strengthens the argument and makes it more convincing.

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What is a common use of Ethos in advertising?

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Using celebrity endorsements to leverage their credibility and influence.