EntI_Lap_Pick the Mix

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Marketers plan where they need to go and how to get there efficiently, in order to:

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achieve satisfying connections

Front

With the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, what is the goal? Options: improving this year's sales training results by 7% over last year's results, improving this years customer satisfaction by 7% over last year's ratings.

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improving this years customer satisfaction by 7% over last year's ratings.

Front

Which is a strategy for the goal of increasing this year's website sales by 9% over last year's sales? Options: Letting people know the web address, putting the web address on company vehicles, printing the web address on company business cards, including the web address in advertising

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Letting people know the web address

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Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this years customer service (by 15% over last years achievement)? Options: scheduling the customer service training dates, improving the customer waiting area, increasing customer benefits, offering customers a payment plan

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scheduling the customer service training dates

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A goal can be evaluated to determine its

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success

Front

To reach their goal, marketers plan the route they believe to be: reasonable, straight, easy, efficient

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efficient

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When marketers determine their tactics, they make sure their tactics:

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line up with their strategies

Front

A firm's strategy is important because it shows

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how its goal will be reached.

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To select the best strategy available to them, marketers should consider- how the marketing concept applies to their situation.

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how the marketing concept applies to their situation

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What do marketers do once they select what they think is the best strategy?

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set aside the needed funds