4.04/4.05 Vocab

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Celebrity endorser

Back

Well-known person who approves, promotes, or supports a good or service, usually for pay.

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Cross-promotion

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A celebrity's endorsement of more than one product, or products for another company, thereby benefiting all products.

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Federal Trade Commission

Back

A government regulatory agency that administers and enforces antitrust laws to prevent price fixing and to prohibit unfair competitive practices.

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Testimonial

Back

A statement by an identified user of a product proclaiming the benefits received from the use of the product.

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Licensee

Back

1. A company that wants to manufacture and sell products using trademarked property

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Licensor

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1.  An organization or company that holds the rights to trademarked property

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Licensing

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An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products