Ethos, Pathos, and Logos Flashcard

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings.

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What does Ethos refer to in persuasion?

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Ethos refers to the credibility or ethical appeal of the speaker, established by citing their education and experience.

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What is Logos?

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Logos is a method of persuasion that uses logical reasoning and facts to appeal to the audience's rationality.

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How does Pathos influence an audience?

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Pathos influences an audience by evoking emotions such as pity, fear, or happiness to persuade them.

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What is an example of Ethos in advertising?

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An example of Ethos in advertising is when a brand uses a celebrity with expertise in a field to endorse a product.

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What type of appeal is used when presenting statistics?

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Presenting statistics is an example of using Logos, as it relies on logical reasoning and factual evidence.

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How can Pathos be effectively used in a speech?

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Pathos can be effectively used in a speech by sharing personal stories or emotional anecdotes that resonate with the audience.

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What is the role of credibility in Ethos?

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Credibility in Ethos is crucial as it helps the audience trust the speaker and their message.

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Can you give an example of a Pathos-driven advertisement?

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An example of a Pathos-driven advertisement is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

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What is the difference between Ethos and Pathos?

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Ethos focuses on the speaker's credibility, while Pathos focuses on appealing to the audience's emotions.