Advertisements & Dark Patterns

Front

The last time I bought something because of an advertisement was:

Back

Within the past week

Front

The advertisement was convincing to me because:

Back

It used emotional appeal.

Front

If you drive a Toyota, you are ___________.

Back

The answer will depend on the adjective used in the commercial (e.g., adventurous, reliable, etc.).

Front

Why/How did you come up with that adjective?

Back

Based on the commercial's content

Front

This commercial attempts to generalize all drivers of this car. Do you agree with these generalizations?

Back

Yes, I agree with the generalizations.

Front

A dark pattern is a design or behavior used by companies to ______ users into making choices that benefit the company, often at the user's expense.

Back

trick or manipulate

Front

Which of the following are examples of dark patterns from the video? Hidden costs, forced continuity, and trick questions, Bright colors, clear pricing, and easy navigation, User rewards, transparent policies, and helpful tips, Simple language, fast loading, and open access

Back

Hidden costs, forced continuity, and trick questions

Front

Some of the costs to consumers as a result of being exposed to dark pattern practices include: Financial loss, loss of privacy, frustration, and decreased trust in companies, Increased product quality and better customer service, Lower prices and more transparent policies, Faster website loading times

Back

Financial loss, loss of privacy, frustration, and decreased trust in companies

Front

Dark patterns are manipulative and can harm consumers. Should they be illegal?

Back

Yes, because they are manipulative and harm consumers.

Front

What is a slogan?

Back

A short phrase to help people remember a brand or product.