5.1 - Data Types & Sources

Front

What is an internal source of information?

Back

Information that comes from within an organisation, such as financial reports, data analysis, or employee surveys.

Front

What is an external source of information?

Back

Information that comes from outside of an organisation, such as government reports, financial data of competitors, or price lists from suppliers.

Front

Define primary data.

Back

Data that has been created and collected by yourself or another employee within an organisation. Examples include interviews or questionnaires sent within the company.

Front

Define secondary data.

Back

Data that has been created and collected by someone outside of the organisation, such as national census data collected by the government or surveys taken by a competitor. Some secondary data may need to be purchased.

Front

What is qualitative data?

Back

Descriptive data, often composed of text, that can be observed but not measured. For example, survey responses where customers are asked why they visit a particular shop.

Front

What is quantitative data?

Back

Measured data, often in the form of numbers, percentages, or statistics. For example, survey responses of the amount of time it takes to reach a shop.

Front

Give an example of an internal source of information for a supermarket.

Back

Stock information for peaches in the supermarket.

Front

Give an example of an external source of information for a supermarket.

Back

Financial data of competitors or price lists from suppliers.

Front

What type of data is 'survey responses where customers are asked why they visit a particular shop'?

Back

Qualitative data.

Front

What type of data is 'survey responses of the amount of time it takes to reach a shop'?

Back

Quantitative data.