Persuasive Language Techniques

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Direct address

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Speaking directly to the audience using 'you' (e.g. “You’ll love how smooth it feels”).

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Emotive language

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Words that stir emotions (e.g. “unforgettable,” “magical,” “effortless”).

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Alliteration

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Repeating the same starting sound to make phrases memorable (e.g. “perfectly pink pen”).

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Rhetorical questions

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Questions that don’t require an answer but make the audience think (e.g. “Why settle for boring when you can sparkle?”).

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Exaggeration (Hyperbole)

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Making things sound better or more dramatic (e.g. “The only pen you’ll ever need!”).

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Repetition

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Repeating key words or phrases to reinforce a message (e.g. “Sparkle, shine, and stand out”).

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Statistics or facts

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To add credibility (e.g. “Tested by over 1,000 happy customers”).

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Triples (Rule of Three)

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Grouping ideas in threes for rhythm and impact (e.g. “Bold. Beautiful. Brilliant.”).

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Testimonials

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Using positive reviews or quotes from satisfied users.

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Imperatives (commands)

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Encouraging immediate action (e.g. “Try it today!” or “Don’t miss out!”).