iMedia - audience categorisation

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What is audience categorisation?

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Dividing a target audience into specific groups based on certain characteristics or criteria.

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Why is audience categorisation carried out?

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To tailor messages, products, or services to specific groups of people based on their characteristics, preferences, behaviors, and needs.

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A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns.

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Customer Profile

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A business' target market includes

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The specific people that the company is aiming to reach with its marketing and sales efforts

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A demographic audience profile is based on things like...

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Age, gender, income, education and occupation

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Which of these answer includes ONLY examples of demographics? Options: Marital status, religion, ethnicity; Household income, gender, race; Age, geographical location, gender; Race, age, hobbies

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Household income, gender, race

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Segmenting a market based on customers' attitudes, opinions, and interests is called

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Psychographics

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Which of these answer includes ONLY examples of psychographics?

• Interests, opinions, attitudes
• Household income, beliefs, race
• Age, geographical location, gender
• Ethnicity, age, hobbies

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Interests, opinions, attitudes

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Targeting a group of potential consumers using psychographic characteristics might include using data about:

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music preferences

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When a business divides its market on the basis of where its customers live it is called

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geographic segmentation