Social Media Strategist

Front

How can a gas station chain best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients, Schedule promotional events at various store locations, Post the weekly coupon flyer as a PDF, Post a link to their corporate website

Back

Post recipes with coupons for the ingredients

Front

A company specializing in Amazon Forest Expeditions wants to expand its business to African Safaris. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in African Safaris?

Back

Paid advertising

Front

An app development company wants to create a new app. They already have an established online presence that includes many users of their existing apps. They ask the users for ideas and scenarios for the new app. What stage of social community building is this?

Back

Leverage

Front

What is the activity called when customers like, comment, and share a company's posts about a new product?

Back

Engagement

Front

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Back

Click-through rates

Front

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

Back

It improves brand recognition

Front

Which of the following is a benefit of researching and creating social media personas for a business? Helps you focus on who your main brand customer is & seeing your products from their perspective, Helps you keep the cost of social media ads to a minimum, Helps you identify problems areas in your campaign during the monitor and adjust phase, Helps you identify the demographics of your current audience

Back

Helps you focus on who your main brand customer is & seeing your products from their perspective

Front

A large cleaning products company has recently hired a new CEO. He is blogging regularly on social media to discus ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in his blog discussions and shared with their departments. This behavior is known as:

Back

Executive buy-in

Front

During which stage of social media campaigns should you define your audience's positions in the social media funnel?

Back

Planning

Front

What demographic information should you consider to decide if your company would benefit from having an Instagram account?

Back

Age of customers, customer income, and gender