Module 4 Google Ads

Front

What is the purpose of the Google Merchant Center (GMC)?

Back

To upload and manage product data for Shopping ads

Answer explanation

The Google Merchant Center (GMC) is designed to upload and manage product data for Shopping ads, enabling businesses to showcase their products effectively on Google.

Front

What kind of data do you submit through GMC to create Shopping ads?

Back

Product information like title, image, price, and availability

Answer explanation

To create Shopping ads through GMC, you need to submit product information such as title, image, price, and availability. This data is essential for displaying your products effectively in ads.

Front

Where is product data stored for Google Shopping campaigns?

Back

In the Google Merchant Center

Answer explanation

Product data for Google Shopping campaigns is stored in the Google Merchant Center. This platform allows businesses to manage their product listings and ensure they are available for Google Shopping ads.

Front

What is a primary feed in GMC used for?

Back

Submitting core product data and targeting settings

Answer explanation

A primary feed in GMC is used for submitting core product data and targeting settings, which helps in managing product listings and optimizing ad performance in Google Ads.

Front

What is the role of supplemental feeds in Merchant Center?

Back

To provide additional data that enhances primary feeds

Answer explanation

Supplemental feeds in Merchant Center provide additional data that enhances primary feeds, allowing for more detailed product information and improved performance in campaigns.

Front

How do automated feeds help retailers?

Back

By using site content to keep product info up to date

Answer explanation

Automated feeds help retailers by using site content to keep product information up to date, ensuring accurate listings and improving customer experience. This is crucial for maintaining inventory accuracy and driving sales.

Front

How can feeds be submitted to Google Merchant Center?

Back

Manually, via scheduled fetch, or through content API

Answer explanation

Feeds can be submitted to Google Merchant Center manually, via scheduled fetch, or through the content API, making this option the most versatile and correct choice.

Front

What is the purpose of feed rules in GMC?

Back

To transform or fix data within your feed

Answer explanation

Feed rules in GMC are designed to transform or fix data within your feed, ensuring that product information meets the required standards for display and accuracy.

Front

What product identifier helps Google match ads to customer searches?

Back

GTIN (Global Trade Item Number)

Answer explanation

The GTIN (Global Trade Item Number) is a unique identifier that helps Google match ads to customer searches by providing a standardized way to identify products across different platforms.

Front

What happens if required fields are missing from your product feed?

Back

Products can be disapproved or fail to serve

Answer explanation

If required fields are missing from your product feed, products can be disapproved or fail to serve. This means they won't be displayed in Google Ads, impacting visibility and sales.