International PR & Reputation Flashcard

Front

What is the primary focus of International Public Relations?

Back

Global reputation and cross-cultural communication

Front

Which company is given as an example of International Public Relations? Options: Pepsi, Coca Cola, Nike, Apple

Back

Coca Cola

Front

What strategy does Coca Cola use in International Public Relations?

Back

Culturally different names in different countries

Front

Why is cross-cultural communication important in International Public Relations?

Back

It enhances global reputation

Front

What is a key aspect of maintaining a global brand image in International Public Relations?

Back

Consistency while respecting local customs

Front

What is one of the aims of reputation management?

Back

To build trust and maintain credibility

Front

What is the main purpose of the "Lego Rebuild the World" initiative?

Back

To connect people worldwide through Legos

Front

What happens to the pictures uploaded by users in the "Lego Rebuild the World" initiative?

Back

They are added to a 3D globe.

Front

What community benefit did the "Lego Rebuild the World" initiative provide?

Back

It united the community

Front

What age group was inspired by the "Lego Rebuild the World" initiative?

Back

People of all ages