Unit 4: Marketing

Unit 4: Marketing

Assessment

Flashcard

Business

9th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

Marketing is defined as:

Back

The process of creating, communicating, and delivering value to customers.

2.

FLASHCARD QUESTION

Front

The primary goal of marketing is to: Increase sales, Create customer value, Reduce costs, Expand product lines

Back

Create customer value

3.

FLASHCARD QUESTION

Front

Sales Promotion

Back

an additional incentive offered for a limited time to encourage consumers to buy a product.

4.

FLASHCARD QUESTION

Front

A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?

Back

Geographic

5.

FLASHCARD QUESTION

Front

Which is the BEST example of demographic market segmentation? Options: Marketing to everyone who lives with 5 miles of a specific zip code., Marketing to pet owners of large dogs who buy large dog breed dog food., Marketing to sports lovers., Marketing to females aged 50-75 who collect retirement checks.

Back

Marketing to females aged 50-75 who collect retirement checks.

6.

FLASHCARD QUESTION

Front

A brand is:

Back

A unique identity that distinguishes a company or product from others

7.

FLASHCARD QUESTION

Front

What do we need to keep in mind when determining price for our product in our marketing mix?

Back

Pricing strategies and market demand

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