BE Test Obj 4.03 May 2, 2025

Front

______________: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Back

marketing

Front

________________: any paid form of nonpersonal presentation of ideas, goods, or services.

Back

advertising

Front

________________: marketing element focusing on considerations in getting a selected product in the right place at the right time.

Back

place

Front

________________: marketing element referring to what goods, services, or ideas a business will offer its customers.

Back

product

Front

______________: marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.

Back

price

Front

________________: the form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Back

personal selling

Front

Connor is working on a billboard to showcase his new service. What part of the marketing mix is he working on?

Back

promotion

Front

________________: any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.

Back

publicity

Front

______________: a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.

Back

promotion

Front

Connor is working on a billboard to showcase his new service. What part of the marketing mix is he working on?

Back

promotion