BizInnovator Startup - Know Your Customer

Front

Which of the 4 "P's" of marketing pertains to advertising? Options: Promotion, Place, Price, Product

Back

Promotion

Front

What is a valuable assumption about the use of Customer Discovery?

Back

Provides an entrepreneur with important information about their product.

Front

Can target markets be everyone?

Back

No, target markets cannot be everyone.

Front

Which of the 4 "P's" of marketing deals with financial aspects of your product? Options: Price, Promotion, Place, Product

Back

Price

Front

What role do customers play in the success of a product/business?

Back

Customers must like the business idea and be willing to use/purchase the product.

Front

Which of the following resources could provide you with Secondary Research Data? Options: Trade Magazines, Focus Groups, Online Surveys, Customer Interviews

Back

Trade Magazines

Front

What do the letters MVP stand for in Entrepreneurship?

Back

Minimum Viable Product

Front

Channel (Marketing Perspective)

Back

Sharing your value proposition with others.

Front

Why should an entrepreneur understand the concepts of branding?

Back

Branding provides the product with a recognizable identity.

Front

Identify the false statement about customer relationships:

• Customer relationships are easy to create and maintain.
• There are many ways to create a positive customer relationship.
• Customers will "return" if they trust the entrepreneur and like their product.
• Relationships take time to cultivate, and, if nurtured can be lasting.

Back

Customer relationships are easy to create and maintain.