ESB Formulas

Front

Selling Price Formula

Back

(Cost X Desired Profit Margin) + Cost

Front

Balance Sheet Formula

Back

Assets - Liabilities = Equity

Front

Net Income Formula

Back

Total Income - Cost of Goods Sold - Expenses

Front

Gross Income Formula

Back

Income - Cost of Goods Sold

Front

Break-Even-Point Formula

Back

Total Monthly Cost / Selling Price

Front

Cash Flow Formula

Back

Total Cash - Total Costs = Ending Cash Balance

Front

Burn Rate Formula

Back

Month Starting Balance - Month Ending Balance

Front

Run Rate Formula

Back

Current revenue x 12

Front

Return on Investment (ROI) Formula

Back

Step 1: Value of investment - cost of investment =  Net profit

  Step 2:  (Net Profit / Cost of Investment) x 100 = ROI

Front

Customer Acquisition Cost (CAC) Formula

Back

(Marketing Expenses + Sales Expenses) ÷ # of new customers