Persuasion Techniques and Consumer Concepts

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What is a consumer?

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A consumer is a person who purchases an item or a service.

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Give an example of a consumer.

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You are a consumer when you purchase a new Oculus VR headset, or your uncle hires Michael and Sons to fix a leaky faucet.

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What is ethos in persuasion?

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Ethos is a persuasion technique that appeals to a speaker’s authority or expertise.

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Provide an example of ethos.

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A company might hire LeBron James to advertise Nike basketball shoes because he is an expert basketball player.

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What is pathos in persuasion?

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Pathos is a persuasion technique that appeals to a consumer’s emotions.

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Provide an example of pathos.

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The ASPCA uses images of cute, neglected dogs and soft music in advertisements to evoke emotions.

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What is logos in persuasion?

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Logos is a persuasion technique that relies on the use of facts.

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Provide an example of logos.

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MADD runs an advertisement stating that 'In 2019, over 8,000 teens died from drinking related car accidents.'

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What is a technique in the context of persuasion?

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A technique is another term for way or method. A persuasion technique means the way a company advertises a product.