Persuasive Techniques Flashcard

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What is media?

Back

Media refers to various means of communication, including newspapers, television, radio, and the internet, used to convey information to the public.

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What is an example of media?

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A news website or TV commercial.

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What persuasive technique appeals to national pride?

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Patriotism, which often includes flags or patriotic imagery.

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What is the primary purpose of most advertisements?

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To influence buying decisions.

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What must we identify when analyzing media?

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The kind of media it is, the audience it is targeting, and the purpose of it.

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What does it mean to consume media?

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To watch, read, or listen to content.

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What is the bandwagon persuasive technique?

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A technique that suggests that one should do something because everyone else is doing it.

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What is a testimonial in persuasive techniques?

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A technique that uses endorsements from celebrities or satisfied customers to promote a product.

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What is the transfer technique in persuasion?

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A technique that associates a product with positive feelings or ideas, often using imagery.

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What is the importance of identifying the target audience in media?

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Understanding the target audience helps in tailoring the message to effectively reach and influence them.