CIW Study Guide

Front

Sasha works for a cake manufacturing company and is creating a curated content catalog about the 5 best cake mixers. She found information on the Internet describing various mixers, which she wants to incorporate into her catalog. What is the best practice for ethically using curated content?

Back

Summarize the content in her own words and provide credit to the original source.

Answer explanation

Choice C is the best practice as it allows Sasha to ethically use curated content by summarizing it in her own words while giving credit to the original source, thus respecting copyright and intellectual property rights.

Front

What tasks should Sasha perform to ensure all departments are performing as expected? Conduct regular training sessions, Monitor social media channels, Review department performance reports, All of the above

Back

All of the above

Answer explanation

To ensure all departments are performing as expected, Sasha should conduct regular training sessions, monitor social media channels, and review department performance reports. Therefore, the correct choice is 'All of the above'.

Front

How can they best incorporate social media into their advantage mix?

Back

By creating engaging content

Answer explanation

Creating engaging content is essential for leveraging social media effectively. It attracts and retains audience attention, fostering interaction and brand loyalty, unlike ignoring feedback or infrequent posting.

Front

Sasha is conducting a SWOT analysis of her company's social media plan. Which should she have completed first? Options: Conduct a market analysis, Identify the target audience, Set social media goals, Evaluate competitors' social media strategies.

Back

Identify the target audience

Answer explanation

Identifying the target audience is crucial as it informs all other aspects of the social media plan, including setting goals and evaluating competitors. Without knowing the audience, the strategy may lack focus and effectiveness.

Front

What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?

Back

Click-through Rate (CTR)

Answer explanation

Click-through Rate (CTR) measures the percentage of followers who clicked on a paid advertisement, making it the best metric for assessing direct responses to ads. Other metrics like Engagement Rate and Impression Count do not specifically track clicks.

Front

A business noticed a recent increase in online posting about one of their products. In response, they increased the amount of paid advertising for the particular product. However, sales of the product dropped by 70% in the next 4 months. Which value section was missing from the investigation about the increase?

Back

Customer feedback analysis

Answer explanation

The missing value section was customer feedback analysis. Despite increased advertising, understanding customer sentiments and experiences could reveal why sales dropped, indicating potential issues with the product or its marketing.

Front

What type of media report would be the most appropriate for JaZee's presentation about the results of the retail team’s social media campaigns?

Back

Campaign

Answer explanation

A campaign report summarizes the performance of social media initiatives, making it the most appropriate choice for JaZee's presentation on the retail team's social media results over the last quarter.

Front

A new business is creating a new cake batter for the baking competition. What type of platform will best meet the company's social media advertising needs?

Back

Instagram

Answer explanation

Instagram is ideal for visually appealing products like cake batter, allowing the business to showcase enticing images and videos, engage with food enthusiasts, and leverage hashtags to reach a broader audience.

Front

Which business is likely to experience the highest impact of applying an aggressive social media marketing campaign? A local bakery, A multinational corporation, A freelance graphic designer, A small online retail store

Back

A small online retail store

Answer explanation

A small online retail store can greatly benefit from aggressive social media marketing, as it can reach a wider audience quickly, drive traffic to its site, and increase sales, unlike larger businesses with established channels.

Front

Which social media tool can a Wildlife expert use to communicate information on scientific research, videos about sightseeing alligators and other safari events to potential tour customers and share information with industry peers?

Back

Business Blog

Answer explanation

A Business Blog allows the wildlife expert to share detailed information on scientific research, videos, and events, effectively reaching both potential customers and industry peers.