Ethics and Corporate Responsibility Flashcard

Front

Which of the following is NOT part of the Four Ps of marketing? Product, Promotion, Price

Back

Profit

Front

Ethical concerns about the “Product” include: How popular the product is, Safety and quality for consumers, Size of the company, Competitor response

Back

Safety and quality for consumers

Front

Why might pricing after a natural disaster be unethical?

Back

It may exploit consumers in vulnerable situations

Front

What’s the ethical concern in advertising?

Back

Misleading or deceptive messaging

Front

What is an ethical concern with placement in marketing?

Back

Targeting vulnerable groups like children

Front

What is "planned obsolescence"?

Back

Designing a product to wear out quickly

Front

Apple faced a lawsuit in France in 2018 for: Data privacy violations, Slowing iPhones intentionally (planned obsolescence), Overpricing apps, Using fake reviews

Back

Slowing iPhones intentionally (planned obsolescence)

Front

An ad showing alcohol with glamorous celebrities is likely:

Back

Manipulative and unethical

Front

Which marketing method targets teen vulnerabilities unethically? Options: Discounts, Sweet-flavored e-cigarettes, College internships, Online polls

Back

Sweet-flavored e-cigarettes

Front

What’s the danger of selfie-editing apps like Facetune for teens?

Back

It feeds insecurity and unrealistic beauty standards