Marketing Unit 3-

Front

Is there any type of anonymous, one-way paid communication with the company's name on it?

Back

advertising

Front

A company's total marketing communications mix is a unique combination of advertising, sales promotion, public relations, personal selling, and direct marketing tools used to convey the value to customers and establish relationships with them. This is also known as

Back

promotional mix

Front

A form of advertising in which businesses directly communicate with customers rather than through a third-party medium is called…………………

Back

direct marketing

Front

What represents all marketing efforts to increase sales aimed at businesses or retail customers?

Back

sales promotion

Front

What are the types of sales promotion?

Back

Coupons, product samples, point-of-purchase displays

Front

Which of the following helps an organization to influence a target audience?

• public relations
• personal selling
• target market
• sales promotion

Back

public relations

Front

Advertising is generally a better promotional tool than sales promotion when it comes to closing a sale.

Back

FALSE

Front

Radio is a mass medium.

Back

TRUE

Front

Which main promotional tool gives the marketer the greatest level of control over the messaging?

Back

advertising

Front

Which main promotional tool is the most expensive per customer contact? Options: direct marketing, advertising, personal selling, public relation

Back

personal selling