Unit 14: Magazine Production

Front

What is the term for the way in which the reader is 'spoken to' by the writer?

Back

Mode of address

Answer explanation

The term 'mode of address' refers to how a writer communicates with the reader, indicating the tone and style used. It encompasses both direct and indirect address, but specifically highlights the overall approach taken by the writer.

Front

What is a set of rules in the formatting of a magazine called?

Back

House style

Answer explanation

The correct answer is 'House style', which refers to a set of rules governing the formatting and design of a magazine. It ensures consistency in typography, layout, and overall presentation throughout the publication.

Front

What is the text applied to an image to label it known as?

Back

Anchorage text / Caption

Answer explanation

The text applied to an image to label it is known as 'Anchorage text' or 'Caption'. This term specifically refers to the descriptive text that helps identify or explain the image.

Front

What term describes scene composition and production design?

Back

Mise-en-scène

Answer explanation

Mise-en-scène refers to the arrangement of everything that appears in the frame, including scene composition and production design. It encompasses the visual elements that create the overall atmosphere of a film or theater production.

Front

What are features and secondary articles promoted on the front of a magazine called?

Back

Coverlines

Answer explanation

The features and secondary articles promoted on the front of a magazine are called coverlines. They highlight the main content and attract readers' attention, making 'coverlines' the correct answer.

Front

What is it called when the model looks directly at the audience, or the writing speaks to 'you'?

Back

Direct address

Answer explanation

The term 'direct address' refers to when a model or text speaks directly to the audience, using 'you' to engage them. This contrasts with indirect address, which does not involve direct engagement.

Front

What is it called when the model looks away, or the writing refers to 'people' or 'the public'?

Back

Indirect Address

Answer explanation

The term 'Indirect Address' refers to when the model looks away or discusses 'people' or 'the public' rather than addressing the audience directly. This contrasts with 'Direct Address', which speaks directly to the audience.

Front

What is the large type promoting article content called?

Back

Headline

Answer explanation

The large type promoting article content is called a 'Headline'. It serves to grab the reader's attention and summarize the main point of the article, distinguishing it from other elements like pull quotes or straplines.

Front

What is one article selected for promotion over others called?

Back

Lead article

Answer explanation

The term 'Lead article' refers to the primary article selected for promotion in a publication, distinguishing it from other content. It is typically featured prominently to attract readers' attention.

Front

What is the name of a magazine referred to as?

Back

Masthead

Answer explanation

The term 'Masthead' refers to the title of a magazine, typically found on the cover. It identifies the publication and is distinct from other terms like 'strapline' or 'headline', which serve different purposes.