MICE Activities Overview

Front

What does MICE represent in the context of travel?

Back

Meetings, Incentives, Conferences, Exhibitions.

Front

What is the significance of MICE activities in global tourism revenue?

Back

MICE活动在全球旅游收入中占近45%。

Front

What are the four types of MICE activities?

Back

会议、奖励、会议、展览。

Front

What is a meeting in the context of MICE?

Back

十人或以上的参与者在指定场所聚集，持续至少四小时。

Front

What is incentive travel?

Back

旅行是由公司安排的，以奖励杰出的员工并提升士气。

Front

What distinguishes incentive travel from other MICE activities?

Back

激励旅游主要侧重于休闲，相较于会议、展览和博览会，工作的重要性较低。

Front

What are some examples of meetings?

Back

1. 股东年会 2. 员工会议 3. 培训研讨会 4. 产品发布会 5. 高管退修会。

Front

What is the primary purpose of incentive travel?

Back

激励旅游的主要目的是为了激励员工并增强公司凝聚力。

Front

What are the two categories of incentive travel?

Back

一般激励旅游和高端激励旅游。

Front

What are the characteristics of high-end incentive travel?

Back

提供卓越的服务、独特的体验，通常非常昂贵。