Marketing and Financial Concepts

Front

The primary purpose of marketing according to Theodore Levitt

Back

To find and keep customers.

Front

In the marketing mix, the "P" that refers to the locations where products or services are sold

Back

Place.

Front

The reason for the increase in product placement in recent years

Back

Growth in streaming services.

Front

Disposable income

Back

Money available after paying all expenses.

Front

The budget rule that suggests allocating 50% to needs, 30% to wants, and 20% to savings

Back

50/30/20 rule.

Front

What FICA is used to fund

Back

Social Security and Medicare.

Front

An example of a fixed expense

Back

Monthly rent.

Front

The recommended amount to save for emergencies

Back

Three to six months' expenses.

Front

The reason grocery stores typically place necessities like milk and eggs in the back

Back

To encourage more store browsing.

Front

Opportunity cost

Back

The value of the option not taken.