Advertising Fallacies

Front

What is the Appeal to Emotion fallacy in advertising?

Back

It uses emotions such as fear, pride, love, or guilt to persuade, rather than logical reasoning or evidence.

Front

How does the Appeal to Emotion fallacy manipulate consumers?

Back

It manipulates feelings to override rational decision-making.

Front

What is an example of the Appeal to Emotion fallacy in business?

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"Smart CEOs choose our business solutions because they care about growth." (Implies you are not smart or caring if you don't buy it.)

Front

What critical thinking question should you ask regarding the Appeal to Emotion fallacy?

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Is this ad making me feel something to sell something without giving real information?

Front

What is the Bandwagon Fallacy?

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It claims that a product or service is good just because many people are using it.

Front

Why is the Bandwagon Fallacy misleading?

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Popularity doesn't prove quality; just because many are doing it doesn't mean it's the right choice for you.

Front

What is an example of the Bandwagon Fallacy in business?

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"Thousands of companies trust us-why don't you?"

Front

What critical thinking question should you ask regarding the Bandwagon Fallacy?

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Is this product or trend being presented as right just because it's popular?

Front

What is the False Cause fallacy?

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It assumes one thing caused another just because it happened first.

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Why is the False Cause fallacy problematic?

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Correlation does not equal causation; success may not be due to the product or service being advertised.