topic 5 - digital capitalism

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A system where economic value is extracted primarily through digital technologies.

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Digital Capitalism

Front

 This refers to the process of transforming aspects of life, objects, and interactions into digital data that can be collected, analyzed, and used for decision-making

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Datafication

Front

refers to the transformation of internet access, media consumption, communication, and commerce into software applications that are modular, branded, and controlled by private platforms.

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Appisation or Appification:

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refers to the profound change that have occurred in communication processes as a result of advancements in digital technology

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TECHNOLOGICAL TRANSFORMATION

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the merging of telecommunications networks, computer networks, and broadcasting networks through digital

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TECHNOLOGICAL CONVERGENCE

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- The internet has transformed traditional media  such as tv and newspapers, and given rise to new forms of communication, such as social networking sites and video sharing platforms.

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RISE OF INTERNET

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where individuals can engage in two-way communication with others and tailor their communication experiences to their preferences.

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INTERACTIVE & PERSONALIZED COMMUNICATION

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The digital age has seen a shift in media consumption patterns, with traditional media outlets facing challenges as consumers turn to digital platforms for news and entertainment.

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SHIFT IN MEDIA CONSUMPTION

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refers to the ability of individuals to generate and share their own messages with  potentially global audience.

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MASS SELF-COMMUNICATION

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The three forms of communication (interpersonal, mass communication, and mass self-communication) coexist, interact, and complement each other rather than substituting for one another.

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COMMUNICATION REVOLUTION