Design and Branding Concepts

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Client

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The individual or organization that commissions and pays for the work.

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Target Audience

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The specific group of people a product or service is aimed at.

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Feedback

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Information and reactions about a product or service used for improvement.

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Deliverables

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The tangible or intangible outputs produced as a result of a project.

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Design Thinking

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A methodology used for solving complex problems and finding desirable solutions.

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Iteration

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The process of repeating a set of operations until a specific result is achieved.

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Aesthetics

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The principles concerned with the nature and appreciation of beauty, especially in art.

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Creative Brief

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A document that outlines the strategy for a creative project.

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Brand Identity

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The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

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Mockup

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A model or replica of a design used for demonstration and evaluation.